You’ve got a brand to grow and products to sell.

I’ve got just the design skills and retail knowledge to make it happen.

There are a gazillion graphic designers out there, so what makes me different?

Designing a pretty logo and choosing a nice colour palette is easy. Even AI can do it now. But experience and strategic thinking is what makes all the difference in creating a successful brand design.

With over 15 years of hands-on experience, I bring the creative thinking and practical know-how to craft branding and packaging that not only looks great, but gets your product picked again and again.

Oh, and I’m also an illustrator—so you get bold, custom design and illustration, all in one neat package.

” Luisa’s designs are beautiful but her knowledge of retail requirements, packaging considerations and the printing process was just as critical in our packaging redesign.“

Oliver Shorthouse, Ramarro Farm

A LITTLE ABOUT ME

It all started in grade 5 when  our art teacher
turned into marketing director.

Not literally, but she basically ran a focus group. We each had to invent a name and design a poster for a fruit juice brand, then our parents voted on which one they’d actually buy.

I was hooked.

I spent hours flicking through magazines, cutting out images, sketching ideas, and piecing together designs. And I never really stopped. After years of doodling through my teens, I went on to study Advertising and Graphic Design—then landed my dream job as a Junior Art Director at one of Italy’s top ad agencies, where I learnt the ins and outs of brand strategy and creative execution.

A few years later, I packed my bags for Melbourne. I thought it was always summer here. (Spoiler: it’s not.) But I stayed for love, and for a city that’s full of creativity, great food, and brands doing exciting things.

Working for more than a decade for professional design agencies has taught me a lot. But…

Nothing prepared me for the rollercoaster of starting my own business—juggling long hours, big dreams, tight budgets, and wearing one too many hats.

Sound familiar? I see you.

Whether you’re building a brand from scratch or need consistent design support as you grow, I’m here to make things easier. From strategy to shelf, I’ll help you create branding and packaging that’s not only beautiful, but smart, impactful, and ready for the real world.

With deep knowledge of retail requirements, print production, and design strategy, I’ll take care of all the technical stuff—so you can stay focused on what you do best.

Pssst… They say I’m fun to work with too!

Luisa was so much fun to work with! The design discussions we had have helped me further refine my thoughts on my brand, book and business ideas. Luisa was also able to take care of production of the business cards and the quality was of very high standard. 

Beatrice Crocker, Writer & Senior Consultant

“I’ve discovered Luisa through Instagram and loved her work instantly. She’s very talented and made the whole process fun. I loved the logo concepts straight away, it was hard to pick one!”

Sara Isnardi, Founder of Beauty Lab

BRANDS I’VE WORKED WITH

5 (random) things we can bond over IRL

Good food.

I like to cook it, share it, talk about it aaaand eat it. You should know that I’m Italian and we are all food-obsessed. We are born this way.

Cats.

Yes I’m one of those, a cat person! My beloved rescue cat Ruby is like a third child to me. Send me some funny cat videos and we’ll be BF forever.

True crime.

I’m addicted to true crime podcasts, TV series and serial-killers stories.  But I’m a gentle soul who wouldn’t hurt a fly – literally!

Drawing.

This is one of my childhood passions and now I get to do it for work sometimes! You can take a peek here.

I love making ‘the logo bigger’.
 Don’t be afraid to ask!​

Curious to find out if we are a good fit?

Me too! Drop me a line and let’s pencil in a time.

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