You’ve got a brand to grow and products to sell.
I’ve got just the design skills and retail knowledge to make it happen.
So, you are ready to give your brand a new sexy look but now you’re wondering…
There are a gazillion graphic designers out there, what makes you different?
Designing a pretty logo and choosing a nice colour palette is easy. Even AI can do it now. But experience and strategic thinking is what makes all the difference in creating a successful brand design.
I have the design knowledge and enduring experience to make sure your brand and products not only look great, but they are thoughtfully designed, so people pick YOU over the others, every time.
Plus… I love illustration, so you get a graphic designer and an illustrator all in one package!
” Luisa’s designs are beautiful but her knowledge of retail requirements, packaging considerations and the printing process was just as critical in our packaging redesign.“
Oliver Shorthouse, Ramarro Farm
A LITTLE ABOUT ME
It all started in grade 5 when one day our art teacher turned into marketing director.
Not literally, but she basically ran a focus group. Everyone had to make up a name and a poster for a fruit juice brand and then our parents had to choose the one they were more likely to buy.
I lit up.
I loved flicking through magazines to find inspirations, cutting out images, drawing pictures and finally putting together a design idea on a page.
So I didn’t stop there. I doodled through my teenage years and then studied Advertising and Graphic Design. Then my dream job came along and I started working as Junior Art Director for one of Italy’s leading advertising agencies, where I learnt all about creative processes and marketing strategies.
Then a few years ago I moved to Melbourne, because I thought it was always summer there. Well, I was wrong! But I stayed for love.
Working for more than a decade for professional design agencies has taught me a lot. But…
Nothing prepared me for the challenges of starting my own business. Working long hours, trying to balance life, work, money and having to wear many hats. Too many sometimes.
Sounds familiar? Let me help you.
When working with me, I’ll make sure your branding and packaging design are on point and cost effective. I’ll take care of all the technicalities, so you don’t have to. Anything from retail requirements to printing processes, I’ll support you through all the design stages so you’ll get the best results possible within your budget.
Pssst… They say I’m fun to work with too!
“I’ve discovered Luisa through Instagram and loved her work instantly. She’s very talented and made the whole process fun. I loved the logo concepts straight away, it was hard to pick one!”
Sara Isnardi, Founder of Beauty Lab
Luisa was so much fun to work with! The design discussions we had have helped me further refine my thoughts on my brand, book and business ideas. Luisa was also able to take care of production of the business cards and the quality was of very high standard.
Beatrice Crocker, Writer & Senior Consultant
BRANDS I’VE WORKED WITH
5 (random) things we can bond over IRL
Good food.
I like to cook it, share it, talk about it aaaand eat it. You should know that I’m Italian and we are all food-obsessed. We are born this way.
Cats.
Yes I’m one of those, a cat person! My beloved rescue cat Ruby is like a third child to me. Send me some funny cat videos and we’ll be BF forever.
True crime.
I’m addicted to true crime podcasts, TV series and serial-killers stories. But I’m a gentle soul who wouldn’t hurt a fly – literally!
Drawing.
This is one of my childhood passions and now I get to do it for work sometimes! You can take a peek here.
I love making ‘the logo bigger’.
Don’t be afraid to ask!
Curious to find out if we are a good fit?
Me too! Drop me a line and let’s pencil in a time.