Cultivate Business Support
BRAND IDENTITY & WEBSITE DESIGN
Cultivate is a Virtual Assistant and Business Support business offering administration services remotely to small to mid-size businesses. The objective of the design brief was to create a memorable and bold brand identity that captured the approachable yet professional attitude of the brand.
The logo showcases a polished, bold typography that reinforces the modern and confident personality of the brand.
The customised letters ‘VA’ add character to the word mark and become a secondary brand symbol that supports the main brand mark and make it more flexible.
Cultivate’s main target market is the construction industry, interior designers and architecture firms, so we chose a clean, geometric design style enriched with materials textures such as marble, concrete and natural stones.
The result is a solid brand identity that includes a variety of strong design components. All these different but cohesive elements make the brand highly memorable and versatile on different mediums.
The website design has been developed following the brand identity principles: simple, uncluttered, focussed on the target market.