Wine label for Puncheon – Pinot Noir

LABEL DESIGN

Emersleigh Estate is a boutique winery located at the southern edge of the Yarra Valley.

Their latest addition to their table wine range is PUNCHeON – a special Pinot Noir aged in a 500L puncheon barrel.

They wanted their new wine label to be bold and fun, in contradiction with some of their competitors which show up as more serious and ‘stuffy’.

In order to create a playful design, the label illustration was inspired by the wine name itself. It draws visual details from the 19th century boxing posters, with the addition of a more feminine touch.