Get ready for finger-licking
packaging design
that sells.
Feeling ‘blah’ about how your products show up?
Let’s make your product the hottest on the shelf with packaging design that wows.
It’s a busy marketplace out there and your brand need to stand out to get chosen.
Effective packaging design is one of the key factors to product success. When it’s strategically thought-out, it has the power to connect deeply with your customers and get them excited about picking YOU over all the other brands.
With extensive experience working with big and small brands, I can help you create powerful packaging design that’s infused with your brand’s values and seasoned with creativity. And ultimately helps you sell more.
Does this sound like you?
You have started your business because you’re passionate about what you do. Now you’re building a solid reputation and want to be seen as an authority in your category.
When you think about your products, you dream big. You imagine them dressed up in vibrant, bold, jaw-dropping packaging design that make you shine on the shelf.
You want to work with a professional designer that can guide you through all packaging’s technical aspects (like printing and retail requirements) and help you achieve the best results.
client’s success stories
Take Oliver and Lisa for example. They started their business as a side-hustle that quickly grew into a successful enterprise. Besides supplying high-end Australian restaurants they sell their products into boutique grocers. They felt like their packaging needed a fresh redesign to boost their sales and make them feel confident when approaching bigger retailers.
” Sales doubled over the 3-4 weeks that followed the launch.”
We have loved working with Luisa! Our initial project involved reimagining our logo, colours and label design for our fresh vegetable range. We were thrilled with Luisa’s considered approach to the design, drawing on the colours and shapes of our products themselves. The result is striking and effective. It represents the quality and freshness of what we grow. Sales of our salad punnets doubled over the 3-4 weeks that followed the launch”
Luisa’s designs are beautiful but her knowledge of retail requirements, packaging considerations and the printing process was just as critical in the revised design.
Oliver Shorthouse, Founder at Ramarro Farm
Luisa, I want my product packaging to be irresistible!
My 5 step-process
1. Get to know each other.
Before our first session I’ll send you a few questions so I can learn a little about you, your brand and your products. Then we’ll schedule a 45 min. call (or meet for a coffee if you’re in Melbourne!) where we chat all about your business, your target audience and your products.
2. Research & moodboards.
I’ll research your category and your target market. With your goals in mind, I’ll start defining some visual concepts and ideas we can explore.
3. From ideas to designs.
Once we agree on a creative direction, I’ll focus on the design which will take into consideration not only your brand strategy and the visual impact of the packaging but also all technical details (like printing processes, production and retail requirements).
4. 3D Renders and mockups
The best way to verify your new packaging is ticking all the boxes for you is to see it in real life. That’s why I always provide 3D renders and, where possible mockup shots of your new packaging in situ.
5. Off to print
When you are happy with the design and you are ready to push the print button, I’ll send you all final files ready for printing, including any special instructions your supplier needs to follow. Alternatively, I could liaise directly with the printer on all production matters, if previously agreed upon.
“Luisa really understands our brand”
“Luisa is brilliant. In the 4+ years of working with Luisa, she has created on-point resources for our business, from label design to chocolate packaging and digital assets for our online classes. She really understands our brand and is able to tell a story through the work she creates.“
Kirsten Tibballs, Director and Founder of Savour Chocolate & Patisserie School
Want to see how your products will look like in a new striking packaging?
Get in touch.
If you are ready for irresistible branding and packaging design that customers will reach for, let’s talk!
© 2023 LUISA MOLINARO | BRANDING & PACKAGING DESIGN STUDIO
AUSTRALIA + WORLDWIDE
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I respectfully acknowledge the Wurundjeri People of the Kulin Nation who are the Traditional Owners of the land on which I live and work today. I pay my respect to their Elders past, present and emerging.